In a bustling funeral home or cemetery business, it is sometimes hard to get to the phone and take the time needed to answer questions—while asking your own—in an empathetic manner. Even harder is finding the time to update online media outlets. However, these are the first two contact points with consumers and, according to Dead Ringers, an area that could use improvement.

Not all direct cremations are equal – and it’s incredibly foolish for consumer advocate groups like the Funeral Consumers Alliance and Consumer Federation of America to suggest such a thing.