A MINUTE WITH NICKI: How Can A First Call Cost You Money?

You've heard it before—but you only get one chance to make a first impression. In our profession, first impressions happen long before a new client walks in the front door. Your first impression happens somewhere between your website and the first call—which means the first call could be your only opportunity to establish a positive relationship.

Dead Ringers Training Facilitator Nicole Wiedeman discusses three ways a first call can cost your business money.

  1. LACKLUSTER FIRST IMPRESSION. How well does your staff answer the phone?

  2. MISSED OPPORTUNITES. Do your staff members establish a connection with every caller?

  3. LOSING CLIENTS TO COMPETITORS. Are you differentiating yourself from your competitors—in a positive way?

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A MINUTE WITH NICKI: How Do I Leave a Lasting Impression?